Privacy Policy

Learn how we collect, use, and protect your data

Last updated: February 6, 2025

1. Introduction

At Snifflytics ("we", "our", or "us"), we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use our GA4 audit services.

2. Data Collection and Usage

2.1 Information We Collect

We collect and process the following types of information:

  • Account Information: Email address, name, company name, job title
  • Google Analytics Data: With your explicit consent, we access your GA4 properties and analytics data for audit purposes
  • Usage Data: Information about how you interact with our service, including audit history and preferences
  • Technical Data: IP address, browser type, device information, cookies, and similar tracking technologies
  • Communication Data: Messages and correspondence through our contact forms and email

2.2 Legal Basis for Processing

We process your data under the following legal bases:

  • Consent: For accessing GA4 data and sending marketing communications
  • Contract: To provide our audit services
  • Legitimate Interests: To improve our services and maintain security
  • Legal Obligation: To comply with applicable laws and regulations

1.2 Why We Collect It

We process your data for the following purposes:

  • Service Provision: To perform GA4 audits and provide recommendations
  • Account Management: To maintain your account and provide support
  • Service Improvement: To enhance our audit algorithms and user experience
  • Communication: To respond to your inquiries and send important updates
  • Legal Compliance: To meet our legal obligations and protect our rights

2. Data Storage and Security

2.1 Where We Store Data

Your data is stored:

  • On secure servers located in the European Union
  • Using industry-standard encryption at rest and in transit
  • With regular security audits and updates

2.2 How Long We Keep Data

We retain different types of data for different periods:

  • Account data: As long as your account is active
  • Audit reports: 12 months from generation
  • Usage logs: 6 months
  • Communication records: 24 months

3. Your Rights

Under data protection laws, you have rights including:

  • Access your data
  • Correct your data
  • Delete your data
  • Restrict processing
  • Data portability
  • Object to processing

4. International Transfers

When we transfer data internationally, we ensure:

  • Compliance with Standard Contractual Clauses (SCCs)
  • Adequate level of data protection
  • Transparency about data locations

8. Third-Party Services

Our service integrates with Google Analytics 4. When you connect your GA4 account:

  • We only access the data necessary for audit purposes
  • We follow Google's data usage and privacy requirements
  • You can revoke access at any time through your Google Account settings

9. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect or process data from children under 13. If you become aware that a child has provided us with personal data, please contact us.

10. Contact Us

For any privacy-related questions or to exercise your rights:

  • Email: support@snifflytics.com
  • Address: 1001 Woodward Ave, Suite 500, Detroit, MI 48226
  • Phone: +1 (313) 307-4171
  • Website: Contact Form