Last updated: January 27, 2025
1. Data Collection and Usage
1.1 What Data We Collect
We collect the following types of information:
- Account Information: Email address, name, company name, job title
- Google Analytics Data: Access to your GA4 properties and analytics data
- Usage Data: How you interact with our service, including audit history and preferences
- Technical Data: IP address, browser type, device information, cookies
- Communication Data: Messages sent through our contact form, email correspondence
1.2 Why We Collect It
We process your data for the following purposes:
- Service Provision: To perform GA4 audits and provide recommendations
- Account Management: To maintain your account and provide support
- Service Improvement: To enhance our audit algorithms and user experience
- Communication: To respond to your inquiries and send important updates
- Legal Compliance: To meet our legal obligations and protect our rights
2. Data Storage and Security
2.1 Where We Store Data
Your data is stored:
- On secure servers located in the European Union
- Using industry-standard encryption at rest and in transit
- With regular security audits and updates
2.2 How Long We Keep Data
We retain different types of data for different periods:
- Account Information: As long as your account is active, plus 30 days after deletion
- Audit Reports: 12 months from generation date
- Analytics Data: 6 months from collection
- Communication Records: 24 months from last interaction
- Technical Logs: 90 days
3. Data Sharing and Third Parties
We share your data with:
- Service Providers: Cloud hosting, email services, analytics
- Google: For GA4 API integration
- Legal Authorities: When required by law
We do NOT sell your personal data to third parties.
4. Your Rights
Under GDPR and other privacy laws, you have the following rights:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Portability: Receive your data in a machine-readable format
- Objection: Object to certain types of processing
- Consent Withdrawal: Withdraw previously given consent
4.1 How to Exercise Your Rights
You can exercise your rights by:
- Using the privacy controls in your account settings
- Emailing our Data Protection Officer at privacy@snifflytics.com
- Submitting a request through our contact form
We will respond to all requests within 30 days.
5. Data Protection Measures
We implement the following security measures:
- SSL/TLS encryption for all data transmission
- Regular security assessments and penetration testing
- Access controls and authentication requirements
- Employee training on data protection
- Data minimization practices
6. International Data Transfers
When we transfer data outside the EU/EEA, we ensure:
- Compliance with Standard Contractual Clauses (SCCs)
- Adequate level of data protection
- Transparency about data locations
7. Changes to This Policy
We may update this policy occasionally. We will notify you of significant changes by:
- Displaying a notice on our website
- Sending an email to registered users
- Requiring renewed consent where necessary
8. Contact Information
For privacy-related inquiries:
- Data Protection Officer: privacy@snifflytics.com
- Address: 1001 Woodward Ave Ste 500, Detroit, MI 48226, United States
- Phone: +1 (313) 555-0123
Snifflytics